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#NILF
Country Sessions
February 9, 2010
Time Country Venue Topic
1430 – 1530 hrs Brazil Grand Salon Brazil as a potential Global Partner
1545 – 1645 hrs Poland Grand Salon Exploring Eastern Europe with Eastern Poland
1700 – 1800 hrs Australia Grand Salon Leveraging partnerships for Business Success: Australia- India ICT story
February 10, 2010
Time Country Venue Topic
1000 – 1100 hrs Egypt Grand Salon

Egypt: Global Service Delivery Leader of the EMEA region

1130 – 1230 hrs Germany Grand Salon

Tackling Offshore Challenges in Germany

1400 – 1500 hrs UK Grand Salon

UK Technology Masterclass - Making your mark in Europe’s leading digital market

1530 – 1630 hrs Colombia Grand Salon Colombia: Investment, JV and trade possibilities for world IT companies
1700 – 1800 hrs Japan Grand Salon Exploring the 2nd largest economy for partnership & business opportunities

Brazil IT Outsourcing – An all around seasoned partner, ready to build a global delivery platform together with the NASSCOM Indian companies.

Brazil is the 8th largest economy in the world and has a strong domestic market. With more than 40 different strong economy sectors, one of the economy’s major strengths, and has helped the country develop business expertise in many areas: from Banking and Financial Services to Health Care, from Aviation to Telecommunications, from Energy to Agribusiness and from Transportation to Oil and Gas.

Also because of the country’s federative political structure, there is a lot of autonomy by the states and their choices for technological platforms. This has helped the country develop a wide range of technical skills that range from: Main frame programming to open source, from SAP and Oracle implementations to Java development. Because of these varied skill sets, many large multinationals have established Captive Centers and Research and Development Units in the country in the last decade.

The Brazilian Government believes in strong strategic alliances´, as part of the Brazilian IT companies’ future success, and recognizes India’s major role worldwide in the IT space, especially in the Outsourcing sector. Brazil is looking forward to creating new ideas and developing new ways, together with the Indian Government and NASSCOM companies, to build a mutually beneficial relationship, where new aggregated value can be created jointly to benefit the customers. According to many Advisory Companies, including Gartner, Forrester, AT Kearney, and The Outsourcing Institute, Brazil currently stands as the "right decision," as it provides a compelling answer to all important issues when it comes to outsourcing offshoring or nearshoring.

1430 – 1530
Country Session: - Brazil
Topic - Brazil as a potential Global Partner

Speakers:
Alexandre Rosa, Director for Outsource Brazil
André Limp, Director, Apex Brasil

Chairperson:
Robert Franz Janssen, Director, Outsource Brazil


Poland is the EU leader – GDP growth in 3rd quarter 2009 was 1.7 % and was the largest one in the whole European Union.

Eastern Poland
The macroregion of Eastern Poland comprises 5 voivodships: Lubelskie, Podkarpackie, Podlaskie, Swietokrzyskie and Warminsko-Mazurskie.

ITeS
The region of Central and Eastern Europe has enormous potential in the business services sector (i.e. IT enabled Services - ITeS). This sector started developing in Poland about 8 years ago, mainly in the field of bookkeeping and finance, IT services and in R&D work. The Polish IT market is following Russia’s, the second largest market in Central and Eastern Europe (according to the forecasts, ahead of the Polish IT sector is the prospect of double digit growth right up to 2015). Poland’s main advantages in attracting this type of projects consists in its favourable investment climate (with very effective investment incentives system providing the cash grants either from state budget or European Union Funds), highly qualified human resources and the development of the modern office space market. Currently in Poland there are 12 large academic centres and over 2 million students speaking many European and non-European languages.

Among the most successful ITeS destinations in Poland there are: Warsaw, Wrocław, Cracow, Poznań, Gdańsk and Łódź. In the latest Tholon’s ranking indicating the top 50 emerging global outsourcing cities Kraków classified 2nd and Poland as a country ranked on 10th position. According to a PAIiIZ report which analysed 300 Poland-based ITeS centres, it is the field of advanced technologies, finance and banking as well as the electronics, car making industry, telecommunications and consulting that offers the largest potential in Poland for the sector’s expansion. At the moment the centres have been hiring round 60,000 people (declarations made by the surveyed canters indicate that in the period between 2007 and 2010 employment in the sector should exceed 90,000). Up to now many international corporations such as Accenture, Acxiom, Arvato Services, Atos Origin, Cap Gemini, Citi Group, Compuware, Credit Suisse, First Data Corporation, Fujitsu, Google, HP, IBM, Intel, KPMG, McKinsey, Motorola, Philip Morris, Lucent Technologies, Samsung, Shell, State Street Corporation, Thomson Reuters and Volvo decided to establish their centers in Poland. The Indian companies have also big share among the existing ITeS centers in Poland: Genpact, Infosys, KPIT, Wipro, HCL, Irevna, Intelnet Global and Zensar already opened tyheir centers in Poland. But still there are many opportunities for the next Indian companies representing ITeS sector. That is why we want to present Poland and its ITeS sector during NASSCOM Forum 2010.

1545 – 1645 hrs
Country Session: - Poland
Topic - Exploring Eastern Europe with Eastern Poland

Speakers:-
Case study: Indian Company in Poland
Dariusz Karwowski, Commercial Counsellor, Embassy of Poland in India
Krzysztof Libiszewski, Legal adviser, Wardynski & Spolka

Chairperson:
Robert Seges, Team Head Services Polish Information and Foreign Investment Agency

Leveraging partnerships for Business Success: Australia- India ICT story

Australia and India have much to gain through trade and co-operation at all levels. Australia’s ICT industry has a high international focus through global sales, investment, and partnerships. It is a regional centre for the delivery of ICT products and services into American, European and Asian markets, with home grown capability complemented by the presence of transnational ICT and consultancy firms.

Australia boasts a sophisticated information and communications technology industry with an annual turnover of around $65 billion. Already established as a world leader in the provision of technology solutions for government, e-learning and IT services, Australia is now emerging as a dominant global player in areas such as wireless communications and intelligent transport systems. Australia is the 11th largest ICT market in the world and the fifth largest ICT market in the Asia-Pacific region after Japan, China, India and Korea. According to IDC, Australia is forecast to gain 23% share of the Asia Pacific IT services market by 2010. With its highly skilled and sophisticated workforce, a record of innovation in technology and industry applications, Australia is well positioned to compete globally providing a strong base for ICT goods and services exports.


1700 – 1800 hrs
Country Session: - Australia
Topic - Leveraging partnerships for Business Success: Australia- India ICT story

Speakers:-
John Lenders MP - Treasurer, Minister for Information and Communication Technology, Minister for
Financial Services - State of Victoria

Peter Forby, Consul General and Trade Commissioner, Australian Trade Commission

Chairperson:-
Sudhir Mathur, NASSCOM Australia Chapter

February 10th, 2010

Egypt: Global Service Delivery Leader of the EMEA region

Egypt the leading O&O destination in the EMEA region (Source: ATK Study 2009) has attracted top 10 multinationals companies in the year 2009, to set-up their global delivery centre in Egypt. In this session, you will hear from leading global O&O service providers, why they chose Egypt and its value proposition, teh challenges in doing business etc. Centres like SQS testing labs, EMC Centre of Excellence, IBM F&A Centre, a successful home grown Call centre company RAYA, India’s leading technology company – Wipro pan Arab centre, and 1st US based 3rd party call centre, Stream Global Services. They will provide audience a compelling story on the distinctive offerings Egypt has for O&O business from infrastructure to human resources and most importantly a proactive government’s support.

1000 – 1100 hrs
Country Session: - Egypt
Topic - Global Service Delivery Leader of the EMEA region

Speakers:
Amin Khaireldin, Senior Advisor and Board member, ITIDA
Joachim Dold, General Manager, SQS Egypt
David Brooks, IBM Business Process Delivery Centre, Egypt
Hassan Elshawarby, General Manger, Raya Contact Centre
Ramachandra Murty Yadavilli, Head – Marketing, Wipro Technologies
Ricardo Langwieder-Görner, Director - Business Development EMEA, Stream Global Services

Chairperson
Hossam Megahed, Member to the Board of Director, ITIDA

Tackling Offshore Challenges in Germany

With annual sales of more than EUR 2 trillion in goods and services, Germany is the world's third largest economy. Accounting for 20 percent of the EU's GDP, it is also the engine driving Europe's economy.

Despite Germany's relatively small size, it has consistently exerted a powerful influence on the world economy and has always been an attractive but an elusive market for India. As we move our focus from the so called traditional markets of US and UK, Germany offers immense opportunity both partnership and as a lucrative market. It is often said that Germany's real economic strength comes from small and medium-sized companies (SMEs). Hundreds of thousands of SMEs employ almost 70 percent of the country's workforce and make Germany an economic powerhouse in numerous fields including engineering, logistics industry, healthcare, nano and biotechnologies and automobiles among many others.

As Europe's largest economy and second most populous nation, Germany is a key member of the continent's economic, political, and defense organizations.

Indian ITES companies such as TCS, Infosys, Wipro, Mahindra Satyam, MindTree and many others have discovered Germany quite some time ago. They are working successfully for large and medium German clients and have acquired businesses and parts of businesses in Germany over the last few years.

At the same time, German IT companies such as SAP, T-Systems, SQS AG, ABAS AG and others have discovered India and have set up their operations there.

BITKOM (the German apex body of the IT industry) will be present and will also send a delegation to the NASSCOM Leadership Forum. Participants of the delegation will be members of SAP, Cap Gemini, Atos Origin, IBM, GUS Group, SQS AG, Osborne Clarke, Germany Trade & Invest, DEG, WHU (a leading German MBA school) and many others.

1130 – 1230 hrs
Country Session: - Germany
Topic - Tackling Offshore Challenges in Germany

Speakers
Heinz-Paul Bonn, Vice President BITKOM
Dr. Wolfgang Messner, Principal, Capgemini
Krishnakumar Natarajan, CEO and Managing Director, MindTree Ltd.
Michael Pfeiffer, Managing Director, Germany Trade and Invest

Chairperson
RA Ulrich Bäumer, Partner, Osborne Clarke

“UK Technology Masterclass - Making your mark in Europe’s leading digital market”

Most Indian ICT companies already have a presence in the UK, but are you making the most of your UK operations? How can UK Trade and Investment help grow your business in the UK and beyond? What are the specific opportunities on the horizon, and how can your company access these? How can your company be part of our new vision for Digital Britain?

If you are thinking about setting up in the UK, or looking to maximise your returns from your UK and EU operations, come join our team in an interactive discussion. Let us help shape your business success in the UK, and be the springboard for your global growth.

At the event, the Chief Information Officer of Her Majesty's Government, industry experts from the UK and Indian companies already established in UK will share how best to succeed in the UK and access key initiatives at the forefront of transformational IT.

1400 – 1500 hrs
Country session: - UK
Topic - UK Technology Masterclass - Making your mark in Europe’s leading digital market

Speakers:-
John Suffolk, UK Government’s Chief Information Officer
Dave Gorshkov, Sector Champion - Digital Technology & Content, UKTI

Chairperson:
Peter Beckingham, British Deputy High Commissioner, Western India

Colombia: Investment, JV and trade possibilities for world IT companies

Third largest market in Latin America for IT & BPO Services: The IT services market in Colombia reached US$ 1.282 billion in 2008, becoming the third largest in the region and experiencing the most significant growth of all countries in Latin America. Currently, Colombia has one of the few IT services market in the region that is expected to show a positive growth rate between 2009 and 2013 with a CAGR of 9% for that period.

Growth of 76% in the Outsourcing sector: Due to the increase of foreign direct investment the outsourcing sector has grown by 76% in the last 3 years. For the last 4 years, revenues has increased at an annual average rate of 50% (US$ 487 million in 2008) while exports have done so at a rate of 80% (US$ 84 million in 2008).

Key drivers to partner with Colombia

  • Quality and availability of human resources
  • Infrastructure levels able to support world class Operations.
  • Highly competitive operation costs
  • Strategic location
  • Legal incentives for investors and strengthening programs for the sector

1530 – 1630 hrs
Country Session: - Colombia
Topic - Colombia: Investment, JV and trade possibilities for world IT companies

Speakers
Juan Carlos Gonzalez, Vice-president Foreign Direct Investment, Proexport
Ricardo Medina, Commerce Ministry of State
Juan Manuel Roldan, External Affairs Director, ITC Ministry, State of Colombia

Chairperson:
Juan Carlos Gonzalez, Vice-president Foreign Direct Investment, Proexport (government promotion agency of Colombia)


Exploring the 2nd largest economy for partnership and business opportunities

Japanese IT services market at USD 108 billion is the world ’s second largest after the US. Demand is primarily driven by the BFSI and Manufacturing industries, which together consume close to 42 per cent of the IT services. Other large consuming industry sectors are the system integrators (16.3 per cent),public sector (8.6 per cent)and ICT (7.9 per cent).

IT usage in Japanese firms so far has focused on improving the business efficiencies in administrative and intra company transactions. Only small portion of companies have utilised IT for strengthening competitiveness of the firm. This is also underlined by the absence of a fully functional CIO ’s office and a documented IT strategy. Low strategic importance to IT is also manifested by the fact that IT budget is limited to meager 1-1.5 per cent of the annual sales for most firms. Further, these budgets are largely utilised for ongoing maintenance of the current setup rather than new development.

Today, Japan constitutes less than two per cent of the IT services exports from India. Penetrating the second biggest IT services market in the world continues to be a challenge for the Indian IT companies. Indian companies looking to de-risk themselves from dependence on a single market have long tried to establish themselves in this market, but with nominal success. With its large technically qualified manpower base and IT service delivery expertise, India definitely has a big role to play as the aging Japanese economy makes choices to stay competitive in global markets.

This session would offer strive to bring out the key opportunities for Indian IT companies and the potential strategies to play a major role in the Japanese market.

1700 – 1800 hrs
Country Session: - Japan
Topic - Exploring the 2nd largest economy for partnership and business opportunities

Speakers
Tak Iritani, Executive Director & Head-Corporate Strategy and Finance, Vertex Software, an NTT Data company
Tetsuo Iida, General Manager, Business Planning & Marketing Financial Industry Business Operations, ISI-Dentsu, Ltd. (A JV of GE and Dentsu)
Yasuhisa Iida, Director, Japan External Trade Organization (JETRO), Mumbai.
Ashok Srivastava, Managing Director, Sun and Sands Advisors, India.

Chairperson:-
Ameet Nivsarkar, Vice President, NASSCOM